SynerG Software

360 Customer View, Closed Loop Sales & Marketing Workspace

Sales and Marketing are the closest link to your existing and potential customers and yet they have a completely different outlook on the customer. While it’s important for the two perspectives remain different, without a common view they both have an incomplete picture of not only the current customers but also not a good understanding of the attributes that make up a good customer having an unfavorable impact on revenue.

SynerG Sales & Marketing Center delivers a closed loop between sales and marketing giving them a single unified UI to get a fully complete view of the customer irrespective of the disparate business applications that houses the information. The sales organization benefits from a free flow of information that reveals who the customers are and how they like to be sold. Marketeers gain from a detailed understanding of customer purchasing patterns, demographics, and a measurement of what has worked in the past that can help identify the next batch of qualified prospects.

Acquire customers at best ROI and Retain your high-value customers.

As a sales executive, you are constantly under pressure to increasing revenue. SynerG Sales Center gives you a 360 view of the customer, their purchase history, service issues, campaign offers, product interests, profile and much more. SynerG eliminates the guess work in understanding the parameters in closing the deal.

As a Marketing executive, you are constantly under pressure on lowering the cost on the sales lead, effective targeting and understanding effectiveness of campaigns. SynerG Marketing Center gives you the ability to understand customer profiles hidden in business applications while giving you the ability to maintain a closed loop with sales to track campaign performance.

At SynerG, we are focused on working with you to identify areas of your business where you can achieve a quick return-on-investment. We deliver you the customer-oriented enterprise to ensure touch point has intimate knowledge of the customer to maximize revenue and quality of service. Our simplified integration leverages your existing applications regardless of where they are located (web, desktop, enterprise application, on-demand tc.) and requires minimal time from your IT resources.

"SynerG is implemented through a consultative process that takes no more than three months.... The result – a self-service, malleable solution that can be modified without programming – is unique."

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SynerG delivers compelling economics:

Delivers tbe best ROI on lead generation
Better customer intelligence to lower sales cycles
Boosts revenue creation and preservation
Fast and low-cost implementation
Low impact on IT resources

Most importantly – we expect you to see ROI in 12 months or less.

Real-World Applications

Closed Loop Marketing. Effective marketing dashboard that consolidates data regarding customers and leads from multiple systems. With a single interface into all relevant data, campaigns can be tuned with market conditions and customer behavior by creating closed loop between marketing and the sales departments. The result is a single UI that delivers a marketing dashboard for campaign execution and measurement, intelligent customer and offer information for reservation sales for higher close rates, and an increase in upgrade and options revenue.
Sales Workspace. Real-time 360-degree view of the customer data existing in multiple systems (CRM, ERP, products and financial systems) to provide visibility into customer spend, purchased products, and profitability of each customer or segment of customers. SynerG delivers customized views for target audiences - Field Sales Rep, Sales Manager, Regional Manager, executive for better customer visibility and segmentation to drive new customer enrollment and maximize cross-selling and up selling products to valued customers.
Retail and Kiosks Center. Brings efficiency to retail and kiosk operations by consolidating multiple point-of-sale applications along with customer profile and billing information The result is a single order entry solution for new customer provisioning, significant reduction in training time, better customer experience at retail stores and kiosks, and significant reduction in errors.

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